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Shanghai, May 2025 — The renowned international food and beverage trade show, Salon International de l'Alimentation (SIAL China), returned to the Shanghai New International Expo Centre, bringing together global industry leaders and innovators. Among the standout exhibitors was WITHYOUNG, a trusted Chinese brand known for its flavorful and high-quality snacks, proudly presenting its latest lineup of Premium Xinjiang Nuts and Dried Fruits.
At the heart of the WITHYOUNG booth were a variety of carefully sourced products from China’s Xinjiang region, including, Walnuts & Kernels, Raisins, Macadamia Nuts, Dried Figs, Red Dates, Pumpkin Seeds and Sunflower Seeds—all celebrated for their natural taste, nutritional value, and rich origins. These healthy and on-trend snacks attracted a great deal of attention from international buyers, health-conscious consumers, and food distributors.
The Xinjiang region, located in Northwest China, is well known for its unique climate—long sunshine hours, large temperature swings between day and night, and clean, dry air—all of which contribute to the intense flavor and natural sweetness of its nuts and fruits. By tapping into this geographical advantage and combining it with modern food safety standards and attractive packaging, WITHYOUNG positions itself as a strong contender in the premium snack segment.
Throughout the three-day exhibition, the brand established new connections with buyers from Southeast Asia, the Middle East, and Europe, many of whom expressed strong interest in introducing WITHYOUNG’s natural snacks to their home markets.
In addition to product display, the exhibition provided a platform for WITHYOUNG to connect with partners from Southeast Asia, the Middle East, and Europe, exploring new opportunities in global retail, e-commerce, and private label collaborations.
As the demand for natural, clean-label, and nutritious food continues to grow worldwide, WITHYOUNG is poised to expand its international presence, bringing the taste of Xinjiang to tables around the world.
